Five C’s

Last week we began to look at ways to earn the right to be heard. It would be wrong to fully equate evangelism with advertising but there are similarities. We have a product (message) we want to sell. We have competition that wants that attention as much as we do. So we much do something that causes our “product” to stand out among all the others.

The two points we looked at were character and competence. There are three more C’s that will allow us to earn the right to be heard.

Consideration – Consideration might best be understood as love on a smaller scale. Love is about sacrifice and how much we love someone depends on how much we’re willing to sacrifice for them.

Consideration involves small sacrifices for people you don’t know. It means holding the door open for someone holding your temper when most people in similar situations fly off the handle. Consideration is living out the golden rule, treating others the way you want to be treated.

Probably holding the door open for someone isn’t going to open up the door for you to present the gospel, but the person who is with you might notice that you always go out of your way to be considerate.

Courage – “The desire for safety stands against every noble and great endeavor.” – Tacitus
Every Christian should want to do great things for God. Although God has gifted us differently, we’ve all been gifted to do great things for Him. Our problem lies in a lack of courage or trust in our abilities.

Courage doesn’t mean that we put our self in harm’s way to share the gospel but it means that we are willing to go out on a limb. We may be looked at strangely or rejected by people because we are willing to stand up for what we believe.

Communication – When we have earned the right to be heard, we must then actually communicate the truth. We must be prepared to give an answer for our faith at all times. If we are unprepared we may not have another opportunity.

We don’t have all of the answers and won’t be able to answer every question a person may have. However, there are some simple questions that we should always be able to answer, such as, why are you a Christian? Why should I become a Christian?

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